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BrandWizard
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Success Stories
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Head Chile

How BrandWizard helped Head boost local visibility and reputation

Head partnered with BrandWizard to unify its listings across major platforms, improve customer engagement, and build a more trustworthy local footprint.

Retail

Niche
Chile

Country
61

Number of locations
+58%

Direction requests

About Head

Head has been in the market for 43+ years, creating, innovating, and commercializing travel products. With 61 retail locations across Chile, the brand is known for combining fashion trends with consistently high quality and strong customer closeness.

Challenge: scaling trust when your data and customer signals are fragmented

As Head’s footprint grew, local performance became harder to manage consistently across platforms. The team faced four key issues:

Scattered and inconsistent data across multiple catalogs
Low customer engagement online
Limited visibility in local searches due to incomplete listings
Weak reputation management, with few reviews and mostly negative sentiment

Solution: a unified local presence and reputation workflow, built for multi-location ret

Head implemented BrandWizard to create a reliable foundation for local SEO and reputation management across all stores, without adding manual overhead to the team.

1) Data correction and standardization

We consolidated location data and enforced consistent, complete profiles across platforms—so customers always see accurate, high-quality information, store by store.

2) Active review management (including automation)

Head shifted from “not replying” to centralized review management, with options to automate responses and stay on top of feedback at scale.

3) Category and listing optimization

Listings were improved to be more complete and relevant, supporting better discovery and stronger customer decision-making on Maps.

4) One interface with advanced features

Head managed locations, reviews, and analytics through a single system, making local marketing measurable and repeatable across 61 stores.

Results: stronger visibility, higher engagement, and measurable reputation improvement

Customers tend to associate top positions with higher relevance and trust, so improving listing completeness and consistency helped Head compete more effectively in local search.

Higher ratings across locations

After data was uploaded into the system, Head’s average rating increased, reaching 4.7 in the shown period.

Engagement took off

As listings became more complete and useful, customers acted faster:

+58% direction clicks
+11% website clicks

Keyword visibility growth (YoY comparison)

Head saw clear improvements in impressions for high-intent searches (March–May vs. same period previous year), including:

“head mochilas” +250%
“head tiendas santiago” +133.3%
“bolsos” +77.2%

Reputation: overwhelmingly positive sentiment

In Aug 1–31, 2025, Head’s review and Q&A analysis showed:

143 total reviews
94% positive, 2% negative, 3% neutral

And in review handling quality:

100% of reviews responded to
93% Review NPS
96% reviews with text

Cleaner local footprint

Head reached 0 duplicate or fake listings, reducing customer confusion and protecting brand trust across platforms.

“With BrandWizard, we were able to unify the presence of all our stores on Google Maps and similar platforms, and we can now manage reviews—something we didn’t respond to before—in a centralized and even automated way. Communication with their team is smooth and proactive, which we truly appreciate because it makes collaboration much easier.”

Alberto Romero Arrau, E-Commerce Manager

Explore BrandWizard tools

Advanced Online Presence Analytics

Monthly analytical report on the status of your company's online presence

Review Center

Collect reviews from popular digital services, receive notifications of new ones and respond to them from a single account

Posts

Post your news, special offers or events in listings directly from the BrandWizard account to attract more customers to your locations

Małgorzata Wojdalska

Head of Ecommerce

More calls, more visits, and more positive reviews — all
thanks to consistent management of our Google Business Profiles.
Ilia Khoperia

CEO

We've seen remarkable improvements in our local search rankings and overall visibility. The results speak for themselves.
Lukasz Szatkowski

Regional Facilities Manager

With BrandWizard, we now have a clear, centralized view of our customer reviews, empowering us to react swiftly and enhance our service.
Dina Diab

Regional Marketing & NPD Manager

Their tool is invaluable to any business dealing with multiple locations.
Lucas Costamagna

Head of Digital Marketing

It is our pleasure to recommend BrandWizard, which has served as our service provider for managing the company's online presence and reputation.