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How BrandWizard helped Hornitos get found faster and earn more trust

Hornitos partnered with BrandWizard to optimize and verify its listings, build a more efficient review workflow, and create a consistent local presence across platforms, so customers could find, trust, and visit the nearest bakery faster.

HoReCa

Niche
Colombia

Country
25

Number of locations
+26%

Direction requests

About Hornitos

What began in 1980 as a small family bakery in a Bogotá neighborhood has grown into a chain with 25 locations and a portfolio of 550+ products. With a centralized production model that ensures quality and freshness, Hornitos sells over 7 million breads and pastries each year.

Challenge: winning local demand when visibility, data accuracy, and reviews aren’t under control

With multiple locations and high customer frequency, Hornitos needed a stronger, more consistent local footprint. The team faced three key challenges:

Low online visibility
Inaccurate and incomplete listings
Inefficient review management

Solution: a unified local SEO and reputation workflow built for multi-location HoReCa

Hornitos implemented BrandWizard to standardize listings, improve review operations, and manage everything from a single interface.

1) Listing updates and optimization

We updated and optimized listings so customers could instantly see the most relevant, decision-driving information.

2) Improved review management

Hornitos built a more consistent review workflow, helping the team respond faster and protect brand trust across locations.

3) Verification of all listings

We verified listings to ensure ownership, accuracy, and a stable foundation for ongoing management.

4) A unified interface with advanced features

The team managed listings and reputation in one place, making local marketing scalable across 25 bakeries.

Results: stronger visibility, higher engagement, and more efficient reputation management

Better visibility in Google Maps search

+26% listing impressions

Engagement skyrocketed

As listings became more complete and useful, customers acted faster:

+25% direction clicks
+26% website clicks

“Hornitos has always been synonymous with closeness to the customer. With BrandWizard, we were able to bring that philosophy into the digital world: we listen, we respond, and we show our best face at every point of contact.”

Valentina Giraldo Rivera, Digital Marketing Specialist

Explore BrandWizard tools

Advanced Online Presence Analytics

Monthly analytical report on the status of your company's online presence

Review Center

Collect reviews from popular digital services, receive notifications of new ones and respond to them from a single account

Posts

Post your news, special offers or events in listings directly from the BrandWizard account to attract more customers to your locations

Claudia Bodnar

SMM Manager at KFC, Pizza Hut & Taco Bell

One of the top advantages with BrandWizard is the user-friendly platform that really helps you manage your brand’s online information much better. Their solution is very effective, it helped us increase our locations' online activity and maintain the information accuracy.

#ByCafeCity

Marketing Team

We would like to express our gratitude to the BrandWizard team for developing a user-friendly interface, as well as for prompt support in resolving emerging issues during our cooperation.

Sandra Rosenfeld

Marketing and Purchasing Manager

The BrandWizard platform has been revolutionary for us.
It allows us to manage all our locations from one centralized place, streamlining everything from access to updates.

Valentina Giraldo Rivera

Digital Marketing Specialist

Hornitos has always been synonymous with closeness to the customer. With BrandWizard, we were able to bring that philosophy into the digital world: we listen, we respond, and we show our best face at every point of contact.