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How Pillin improved local presence and generated more in-store reviews

Pillin partnered with BrandWizard to keep Google listings consistent, monitor and respond to reviews from one place, and increase review generation at the point of sale across its entire network.

Retail

Niche
Chile

Country
70

Number of locations
+28%

Calls

About Pillin

Pillin is a children’s fashion brand in Chile, offering clothing, footwear, and accessories for newborns, babies, and kids. The brand combines online shopping with conveniences like free in-store pickup and seasonal campaigns that help families build outfits by size.

Challenge: staying consistent and protecting reputation across many locations

As the store network grew, it became harder to maintain a uniform local presence and a consistent reputation workflow. The team faced three key challenges:

Weak reputation management, with too few reviews
Low online customer engagement (limited responses to reviews and Q&A)
Low visibility in local search due to incomplete or inconsistent listings

Solution: a unified workflow for local presence and reputation, built for multi-location retail

Pillin implemented BrandWizard to standardize listings, centralize review management, and track local performance with actionable data, without adding manual workload to the team.

1) Data correction and standardization

We consolidated and standardized store information to ensure complete, consistent, and trustworthy listings for every location.

2) Centralized review management with automation

Pillin moved review handling into one workspace and enabled response templates and rules to reply faster and maintain a consistent brand voice across the network.

3) Unified analytics for better decisions

Pillin gained a dashboard with reviews and Q&A analytics, making it easier to spot trends, identify improvement opportunities, and prioritize actions by location.

Results: higher engagement, better visibility, and a stronger reputation

Customers tend to associate top map positions with higher relevance and trust. Improving listing completeness and consistency helped Pillin compete more effectively in local search.

Engagement skyrocketed

With more complete listings and a more consistent local presence, customers took more high-intent actions:

+28% calls
+30% website clicks (2025 vs. 2024)

Keyword impression growth

In March–May 2025 vs. the same period last year, Pillin saw growth in impressions for key brand and category searches.

Reputation: mostly positive sentiment

For the analyzed period (January 1, 2025 – December 31, 2025), review analysis showed:

84% positive
5% neutral
11% negative
87% overall sentiment score

More reviews generated in-store

With QR codes and links, Pillin increased review collection at the point of sale, boosting review volume and strengthening each location’s reputation.

Simpler operations during holidays

Pillin could update hours and key information in bulk across all locations, reducing manual work during peak periods.

Cleaner local footprint

Pillin reached 0 duplicate and fake listings, reducing customer confusion and protecting brand trust.

“With BrandWizard, we can view and analyze all reviews in one dashboard. We spot trends, respond consistently, and make faster decisions to improve the in-store customer experience.”

Sebastián Tala, Head of Retail

Explore BrandWizard tools

Advanced Online Presence Analytics

Monthly analytical report on the status of your company's online presence

Review Center

Collect reviews from popular digital services, receive notifications of new ones and respond to them from a single account

Posts

Post your news, special offers or events in listings directly from the BrandWizard account to attract more customers to your locations

Małgorzata Wojdalska

Head of Ecommerce

More calls, more visits, and more positive reviews — all
thanks to consistent management of our Google Business Profiles.
Ilia Khoperia

CEO

We've seen remarkable improvements in our local search rankings and overall visibility. The results speak for themselves.
Lukasz Szatkowski

Regional Facilities Manager

With BrandWizard, we now have a clear, centralized view of our customer reviews, empowering us to react swiftly and enhance our service.
Dina Diab

Regional Marketing & NPD Manager

Their tool is invaluable to any business dealing with multiple locations.
Lucas Costamagna

Head of Digital Marketing

It is our pleasure to recommend BrandWizard, which has served as our service provider for managing the company's online presence and reputation.