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BrandWizard
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Success Stories
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Synevo Georgia

How BrandWizard helped Synevo improve local visibility and strengthen patient trust

Synevo partnered with BrandWizard to verify and optimize its Google Business Profiles, bring consistency across locations, and build a structured approach to reviews and local SEO.

Healthcare

Niche
Georgia

Country
59

Number of locations
+24%

Listing impressions

About Synevo

Synevo has supported everyday healthcare since 2006. As part of one of the largest international lab networks, Synevo is known for reliable tests, modern technology, and approachable service. With collection centers across the country, it helps Georgians get results they can trust.

Challenge: building trust at scale when listings and workflows aren’t structured

As Synevo expanded its footprint, local performance became harder to manage consistently. The team faced three key obstacles:

Inaccurate and incomplete listings
No structured review management
Uncoordinated local SEO efforts

Solution: a consistent, verified local presence plus a repeatable reputation workflow

Synevo implemented BrandWizard to create a reliable foundation for local visibility and patient trust, across all locations.

1) Verification of listings

We verified locations to ensure each profile was legitimate, owned, and ready for consistent management.

2) Optimization and consistency

We improved completeness and standardization so patients could easily find accurate, relevant information across Synevo locations.

3) Structured review management

Synevo adopted a consistent review workflow so patients felt heard and feedback could be handled at scale.

4) Google Posts activation

Synevo started using Google Posts to keep profiles active and make better use of GBP features where patients already search.

Results: better visibility, higher engagement, and a stronger online reputation

Better visibility in local search

+24% listing impressions

Customer engagement soared

After optimizing Google Business Profiles across locations, patients took more high-intent actions:

+16% more calls
+29% website clicks
+23% direction requests

Keyword impression growth

Synevo saw major impression growth for high-intent queries.

Shining online reputation

Synevo improved both review quality and sentiment indicators:

Average rating: 4.92
83% of reviews include text (vs 17% without message)
The team now replies to every review, helping patients feel seen and heard

“Since optimizing our Google Business Profiles, we’ve seen a clear increase in calls, visits, and patient trust. It has made a real difference in how people discover and choose Synevo.”

Aleksandre Tsintsabadze, Sales & Marketing Manager